Author: Cat DiStasio

  Confession: I don’t love writing headlines for my content marketing writing assignments. I started my writing career in journalism. As a high school student,

When I have my writer hat on, I don’t bill hourly. I always quote a flat rate, based on an estimate of the time, difficulty,

What’s keeping you from getting more done?  If you’re anything like me, there are a lot of ways you could answer that question. But I’ve

I wrote my first book around the age of five. I stapled together several sheets of construction paper and then set about the task of

Every piece of content marketing requires at least some research. Whether that’s sifting through a client-provided research report or scouring the web for rare statistics,

We’re all overwhelmed with content these days.  And most of it is booooooring. (Just look at those blank faces above!)  There are more articles, blogs,

When people find out that I’m actually productive while my young son is at home with me several days a week, the look on their

Podcasts are the new talk shows. Judging by the numbers, everyone loves them. Podcast listenership is up, year after year, and there’s no end in

Making your clients love you—while providing the services they need—is ultimately the only way to get them to stick around for the long haul. We